Prasanna Rodrigo
RodsMasterClass
Premium Communication Training · Global
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Prasanna Rodrigo — Facilitator
Prasanna Rodrigo  ·  Facilitator

A Practitioner's Masterclass in Writing & Pitching Media Releases

How Newsrooms
Think

One day. One room. A completely different relationship with the media.

"Learn From A Practitioner Who Has Written Over 2,000 Media Releases — And Got Them Published"

Most organisations produce media releases. Very few get published. The gap between writing a release and earning real media coverage is not luck — it is craft, strategy, and an insider's understanding of how newsrooms actually work.

This workshop closes that gap — in a single day.

Who Should Attend

What You Will Learn

About the Facilitator

Prasanna Rodrigo

City & Guilds Qualified Trainer  ·  Focused on Communication Training

From the Newsroom to the Corridors of Power; from the Chambers of Commerce to the Grand Stage of Cricket — his journey has been shaped by purpose, influence, and experience. Now, let him help shape your PR story.

Corporate Communication

  • Media Manager, Sri Lanka Cricket
  • ICC Media Manager — Cricket World Cup 2023, Women's World Cup 2025, Men's T20 World Cup 2026
  • Head of Communication, Ceylon Chamber of Commerce
  • Media Manager, Ministry of Commerce & Consumer Affairs

Newsroom Expertise

  • News Manager, Art Television
  • Managing Editor, News360.lk
  • News Reporter, MTV / MBC

Qualifications

  • CNN Fellow in Journalism
  • PG Diploma in Marketing — CIM UK
  • Certificate in Negotiations — University of Michigan
  • City & Guilds Qualified Trainer
2,000+ Media releases written and published
The Workshop at a Glance
Duration 09:00 AM – 03:00 PM
5.5 hours
Format Instructor-led · Hands-on writing labs · Group critique
Group Size 15 – 30 participants
(optimal)
Delivery In-person (venue by organiser)
or online
Takeaways Newsroom checklist · Headline diagnostic card · Media contact map
Language English
Programme 01

Communication

Master the art of clear, purposeful communication in professional environments. From crafting compelling narratives to delivering your message with confidence — this programme equips communicators at every level to cut through the noise and be heard.

✦  How Newsrooms Think — Available Now
Programme 02

Emotional Management

In high-pressure media and corporate environments, emotional intelligence is the difference between a great communicator and an exceptional one. Learn to manage your own responses, read a room, and lead with composure when it matters most.

⧖  Coming Soon
Programme 03

Media Relations

Build and sustain meaningful relationships with journalists, editors, and media houses. Understand what the media needs, how to position your story, and how to become a source they trust and return to.

⧖  Coming Soon
Programme 04

Public Relations

From reputation management to stakeholder engagement, this programme covers the full spectrum of modern PR. Learn how to build, protect, and rebuild public trust — for organisations, causes, and individuals.

⧖  Coming Soon
Programme 05

Crisis Communication

When things go wrong, the first 24 hours define everything. This programme trains you to respond with speed, clarity, and credibility — protecting your organisation's reputation when it is most vulnerable.

⧖  Coming Soon
Book a Session

Bring This Workshop
to Your Organisation

Fill in the details below and Prasanna will get back to you within 48 hours to discuss scheduling, pricing, and logistics.

Confidential · Not for Distribution · You will hear back within 48 hours
✓

Your booking request is in!

Thank you. Prasanna will review your details and be in touch within 48 hours to confirm the next steps.

In the meantime, feel free to reach out directly:
+94 77 3540102  ·  chamrod2002@gmail.com